Sales Manager, Business Development

Princess Cruises is in search of a Sales Manager, Business Development, who is crucial in supporting our direction and nurturing a high-performing team.

Lead and develop the Business Development and Engagement (BDEM) team to achieve Princess Cruises' sales targets across new and developing agent partners. Support the BDEMs with their travel agent call activity, performance delivery, and promotional plans to ensure consistent execution. Coach and support the BDEMs during face-to-face agent meetings and at external events, where this team will be the face of the Princess brand. Additionally, manage a dedicated portfolio of strategic accounts.

Your accountabilities will include:

• Strategic Leadership: Responsible for the formulation of individual annual business plans for business development remit and strategic travel agent partners.

• Day to day Leadership of the Business development team including absence management, appraisals, recruitment, disciplinaries whilst offering ongoing coaching, feedback, training, mentoring and support.

• Account Management: Define the business strategy for business development remit and strategic agents. Create and implement annual activity plans. Generate background info, brief senior management and take responsibility for commercial negotiations with strategic accounts. Present information to various audiences including senior executives and clients.

• Budget Management: Responsible for monthly budget reconciliation, overseeing and finalising all accruals and forecasts for defined agencies and team. Maximising agent remuneration schemes and sales team incentive opportunities.

• Priority Management: Work with US commercial team and Senior Sales Manager to ensure key priorities are addressed with appropriate plan of action with trade partners. Provide feedback on market trends, competitor activity and utilisation of Princess promotional tools.

Positioned within our internal structure from CUK15 (entry level) to CUK1 (Brand President), this role is classified as a CUK07, offered as a full-time position, on a permanent basis.

Requirements: Your Expertise and Leadership

To thrive as a Sales Manager, Business Development within the Princess team, we're looking for:

• Proven management and leadership experience within a sales or commercial environment
• Demonstrable track record of identifying and delivering growth opportunities, driving incremental sales and distribution while maintaining brand integrity
• Strong relationship management capability, including account development, negotiation, and influencing at senior levels
• Experience operating effectively in an autonomous role, delivering against clear KPIs
• Ability to develop, document, and present strategic plans, including annual strategies and business cases
• Proven experience managing third party and partner relationships at a senior level
• Strong commercial acumen and business awareness
• High level of proficiency in IT applications, including Excel, Word, and PowerPoint
• Holds a valid UK driving license

Why Join Us?

Working with us is about more than a job. It's about creating unforgettable holiday happiness for our guests and a fulfilling career for you. 

Read our employee experience guide to learn more about life as a Carnival UK colleague.

CUK-employee-experience-guide-July-2025.pdf

Our benefits package reflects our commitment to your wellbeing:

• Employee Discounted Cruising plus Friends and Family offers
• Annual bonus 
• A friendly welcome with help settling in
• Regular office events including live entertainment, lifestyle events and charity partner fundraisers 
• Extensive learning and development opportunities 
• Minimum 25 days leave, bank holiday allowance and holiday trading scheme
• Employee-led networks
• Employee Assistance and Wellbeing programmes
• Recognition scheme with prizes and awards
• Contributory Defined Contribution Pension scheme
• Company paid private medical and dental insurance and health assessment
• In-house Occupational Health help and access to digital GP
• Life Assurance
• Parental and adoption leave
• Employee Shares Plan 
• Electric Car and Cycle to Work schemes
• Onsite restaurant offering range of healthy cooked and grab and go meals
• Discounted retail and leisure via discounts portal

Ready to Lead?

If guiding a guest experience team to new heights excites you, we're eager to hear from you. Apply now to start your journey with us, where your performance-led leadership will make a difference in our shared success. 

Recruitment Journey

For more information on your recruitment journey, please visit https://bit.ly/CUKCandidateJourney. 

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